Work

Brands that ship real things.

Apparel, golf, eyewear, supplements, tactical gear, barber supply, and beverages. Some projects are full programs. Others were one hard problem that needed solving.

  • Yee Yee Apparel
  • Camp Snap
  • Tempo Golf
  • Snoga Athletics
  • Bulkhead Energy
  • Marc Joseph New York
  • Savage Tacticians
  • Boba Vida
  • The Southern Trapper

60+ DTC brandsShopify · Klaviyo

Klaviyo migrationSMS

Attentive to Klaviyo, email and SMS together

Rebuilt every flow in Klaviyo, moved SMS subscribers over with consent intact, and unified both channels on one customer profile.

LifecycleShopify

Lifecycle flows and a frame sizing tool

Email built around how people actually shop for glasses, plus an onsite sizing tool that helps them pick the right fit before ordering.

ShopifyIntegrations

Landing pages, GOVX storefront, inventory routing

Custom page templates, a dedicated storefront for military and first responders, and a location routing fix between Shopify and SOS Inventory.

Campaign strategy

Promotional calendar and offer testing

A plan for which offers go to which segments, with tests set up so every send teaches something.

Klaviyo

Email program for a premium putter brand

Flows built around a considered purchase, with campaigns that sound like golfers wrote them.

CampaignsOperations

Campaign design and an order desk for print

Ongoing campaign production plus a workflow that gets custom orders from checkout to the print shop without manual chasing.

Support automationOnsite

An AI support agent and popup testing

A Re:amaze support agent that answers common questions with store policy, plus popup timing tests to grow the list.

LaunchesRestocks

Product launch and restock campaigns

Campaign plans for drops and restocks that build anticipation without wearing out the list.

Lifecycle onboarding

Lifecycle onboarding for a daily nutrition brand

Account setup, flow planning, and a shared workflow with the brand's team to get lifecycle email running.

Brands

Some of the brands I've worked with.

  • Yee Yee ApparelYee Yee Apparel
  • Camp SnapCamp Snap
  • Tempo GolfTempo Golf
  • Snoga AthleticsSnoga Athletics
  • Bulkhead EnergyBulkhead Energy
  • Marc Joseph New YorkMarc Joseph New York
  • Savage TacticiansSavage Tacticians
  • Boba VidaBoba Vida
  • The Southern TrapperThe Southern Trapper
  • Wild South ApparelWild South Apparel
  • TRU SupplementsTRU Supplements
  • Awesome AminosAwesome Aminos
  • Patriot AlliancePatriot Alliance
  • Hemp Beverage CompanyHemp Beverage Company
  • We Defy The NormWe Defy The Norm
  • Embrace PuttersEmbrace Putters
  • Neven EyewearNeven Eyewear
  • American RuffneckAmerican Ruffneck
  • ElanElan
  • SubsecondSubsecond
  • BrouwerBrouwer
  • Freestyle USAFreestyle USA
  • The Grind AthleticsThe Grind Athletics
  • The GOAT Wall ArtThe GOAT Wall Art
  • Simplified NutritionSimplified Nutrition
  • America The BeautifulAmerica The Beautiful
  • Mi RegaliaMi Regalia
  • Sow Eden OrganicsSow Eden Organics
  • NOS Barber SupplyNOS Barber Supply
  • HTeaOHTeaO
  • As Told By EllieAs Told By Ellie
  • EchoGongEchoGong
  • Executive Car KeysExecutive Car Keys
  • The Distinguished BeastThe Distinguished Beast
  • Bergen County SupplyBergen County Supply
  • Cultura OneCultura One
  • Marker 138 OutdoorMarker 138 Outdoor
  • Texas Muscle Car SocietyTexas Muscle Car Society
  • DoorSkinzDoorSkinz
  • 20+more DTC brands on Shopify and Klaviyo

Taking on new brands

Send me your store. I'll send back what I'd fix first.

Share your Shopify URL and a line about what's going on. I'll look through the site and your email program before we talk, so the first call gets somewhere.

Start the conversation [email protected]