About
Hi, I'm Dan.
Shopify and Klaviyo specialist, dad of four boys, and a football coach in Benson, North Carolina.
I've been the e-commerce Swiss Army knife for a lot of brands, and I still like it that way.
Most of the problems I get called in for live between two systems. The cart flow sends the wrong product because the Shopify catalog changed. The welcome offer doesn't work because the discount was set up in the wrong place. Open rates fall because a DNS record moved during a site migration. When one person understands the store, the email platform, and the domain, those problems get found and fixed in days, not passed around for weeks.
Coaching shaped how I run client work. Have a plan before the season, call plays you've practiced, watch the film afterward, and adjust. In email that means a calendar built ahead of time, flows you can trust, and reporting that tells you what to change next week.
I keep the active roster small so every brand gets real attention, and I bring in a designer and a partner I trust when a project needs more hands.
Toolkit
What I work in every day.
- KlaviyoEmail, SMS, flows, segments
- ShopifyThemes, apps, checkout
- FigmaEmail and page design
- AliaPopups and onsite capture
- Re:amazeSupport and automation
- Google WorkspaceDNS, sending domains
- ClickUpClient projects and tasks
- NotionClient reporting dashboards
Off the clock
Four boys, game days, and a lot of laundry.
Family comes first, football comes second, and work happens around both. That's why I build systems that keep running when nobody's watching them.